Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid.
Beginning this month and running through September, Ciao Bella will travel to retail locations across the country in “Gelato Mobiles” to dish out the 3.5-ounce single-serve cups that come in the firm’s most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato and Chocolate Hazelnut gelato.
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The tour will visit markets in California, Connecticut, DC, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Virginia, North Carolina and Washington.
